Do you often find yourself surfing the internet looking for the best vape websites and wondering if there is any way to use your internet skills to get a job? One of the hottest jobs going right now is digital media manager. People in this profession use digital and social media to attract customers for businesses or supporters for non-profit groups. Let’s take a look at what you need to become a part of this rapidly growing field.
Social Media Savvy
Anyone who was born after 1970 knows how to use social media, but people who make their living from the internet must understand it more deeply. Someone who wants to become a social media manager must first demonstrate an ability to create an audience. They must understand how to define their brand and stick to that definition in their posts. For example, if you make jewelry and sell it on the internet, you need to find the right places to show off your work. Your Instagram account should feature attractive photos of your work that customers can like and share there and on other platforms, such as Facebook and Pinterest. You don’t want to clutter up your feeds with political opinions and memes.
Effective Blog Posts
Not all blog posts are created equal. Someone who wants to work in social media marketing needs to be able to assess the audience they want to attract to their blog and their business. What kind of language will work best for posts? Is your crowd very informal and edgy, or are your potential customers upscale and educated? It is important to know where to target your posts so that they are as effective as possible. As a manager of a small company, you will usually be the one writing the posts, but larger companies have the budget to hire writers to create content, so you will need to be able to assess what others write. You may find yourself in the position of editor as well, so you will need skills in editing and proofreading.