Link building is an indispensable practice that no SEO professional can ignore. The only feasible reason is the need for connecting with influencers and seek backlinks from them.
Whether you need to outreach bloggers for your personal gain or for your clients, there are three crucial steps to do it the right way.
- Creating an astounding pitch
- Skimming to sort the right blogger
- Reaching out to the bloggers
Having said that, these steps are a mere outline of the actual task that goes beyond creating pitches and sending cold emails.
According to the industry insiders, here’s how you should be taking up blogger outreach to get the maximum out of your efforts:
Make Sure You Know Why You Are Outreaching
Blogger outreach is mainly carried out to make friends with influencers. For example, agencies that offer best guest post service, carry out the whole process manually. Industry insiders explain outreaching bloggers can open the gates for link building and branding through reputable mentions or guest posting. So, ask yourself, what do you seek out of your efforts.
List The Potential Partners Who’d Be Interested In Partnering With You
Now that you understand why you should be outreaching these influencers, you need to start finding the prospective collaborators. Create a list of bloggers within your niche with a sizable audience, that engages with their content. You would need to sort out the bloggers on the basis of traffic, region, and the authority they hold over their audience. Furthermore, go through their social profiles to ensure their interests align with what you seek from them.
Create A Heavenly Piece Of Content
When you are reaching out to the bloggers, you need to study their content as well. This would allow you to understand what their audience likes about them and why do they follow these influencers. Furthermore, you need to create your content in sync with the blogger’s audience. After all, it’s the quality of content that decides your partnership with the blogger, and also the impact it has on your SEO.
Follow These Bloggers- Make Them Feel Special
An important part of your blogger outreach campaign is customizing your cold emails. The first email that you send out is your first impression on the blogger. You need them to revert back to you. Personalize each and every email to suit the blogger. For example, an anonymous blogger outreach agency suggests that when you reach out to bloggers, make sure you try to relate to them and not push directly to seek blogger collaboration.
Follow-Ups Are Important To Stay Updated
Not every blogger will get back to you right away. It is important to understand that influencers receive hundreds of emails every day. And it is pretty impossible to get back to each and every email. So, what you can do is follow up with these bloggers just to ensure that they are getting your emails. Sooner or later, you’ll get their attention.
These professional tips are for everyone. Following these tips, you’re sure to witness the difference in returns on your investment.