Reasons why your Site is Preventing Conversions (And What to Do About It)

If you want to improve your bottom line, then there are a few ways that you can do this. If you are curious to find out more then take a look below.

You’re Choosing Design over Functionality

A nice-looking site with tons of features might be good for appearances, but if it doesn’t help your visitors to purchase or even research then it won’t be doing you any favors. If you want to compete in this day and age, then you need to be laser-focused and you also need to align your site with the goals of your customers. If you are not able to do this then they will certainly find someone who can.

You’re Not Delivering what you Promise

Think about it, what value are you promising to deliver your visitors? Are you clearly stating this on your site? There are far too many sites out there that deliver muddled, or even unclear value propositions and this can really go against you. If you want to fix this situation then you need to think about what pains your visitors are experiencing. You also need to know how your solution helps them. By doing this, you can then come up with a crystal-clear message that will help you to make more conversions.

You’re Guessing what your Results Are

You can’t manage your online campaign if you don’t measure your results. If you are not tracking your website activity or if you are not reviewing your results, then this will cause you major problems.  A lot of people know what they should be measuring but ultimately, they have no idea what to look for, or even what to take away from the data. One way for you to get around this would be for you to start with your goals. What are you trying to achieve? Now work backwards and identify the parts that are going to help you to reach that objective.

Source: Pexels (CC0 License)

You’re Talking but Not Listening

Your website is not a billboard that facilitates one-way communication. Today, the power lies with the customer, and if you don’t help them within the first few moments of landing on your site, then there’s a high chance that they will go somewhere else. This is the last thing that you want, so try and utilize your customer insights and also cater your site so that it meets their needs rather than your own. If you want some help here, look into Netsuite CRM integration.

You’re Overloading your Pages with Content

Go through your pages, are you seeing a lot of pages that just have too much information? If so, then your customers might not be able to take all of this in and you may be hindering your site’s conversion rate. One way for you to get around this would be for you to only keep content that is directly relevant to your customers, as this will help you to provide them with the best experience overall while rocketing your bottom line.

Comments

  1. So many important issues highlighted here. The customer is King!

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