E-learning is a growing phenomenon. More and more people are consuming educational content online, but the number of individuals and companies that are producing content of this type is also rising steadily. If you have courses to sell, you’re looking to promote webinars, or you want to get people signed up for trials, it pays to keep your audience informed. There are several ways to do this, from emails and social media posts to browser notifications.
According to this infographic, push notifications are an effective means to communicate with web users and to encourage them to buy your products or get involved in free trials and demos. It’s plain to see that we’re glued to digital devices in this day and age, but you may be shocked to hear that the average person spends around 6 hours per day online. Of the time that is spent surfing using digital devices, 80% is devoted to sourcing information. If you have educational content to sell, this means that there is an audience ready and willing to buy into your brand. The difficulty lies in finding ways to beat the competition and making sure that you stand out from the crowd.
You’ll see from the infographic below that browser notifications, which are sent predominantly through Google Chrome, can be used to tell web users about all kinds of different products. From ebooks and free trials to reports, guides, events, and special offers, it’s possible to deliver news and encourage people to buy the digital products you have on offer. Webinars and free trials were the most successful types of notifications based on impressions, while the click rate was highest for guides and toolkits.
If you’re on a mission to promote e-learning products, take a good look at this infographic and consider using notifications to connect with your audience and keep users informed.
Infographic Created By The Power of eLearning Industry’s Browser Notifications Infographic 2019 Edition