Maybe you have been running a blog for a while; you have a high readership, and now is the time to monetize; alternatively, you could be a startup brand or business who wants to gain traction right away. If you’re interested in monetizing your blog this winter, you’re in the right place. Below are some pro tips on how to get started.
Sell Advertising Space
One of the easiest ways to monetize your blog is to sell Ad space. The majority of platforms allow you to do this in the form of Ad space. You can allow display ads on there – ones not relevant to an audience – or targeted Ads that are particular to your niche area. Google Adsense is the most popular Ad agency to work with. The drawback here in the money involved. Google will pay t0 cents to you if an Ad is clicked, but given that only one is clicked per thousand visitors on average, you will need an extensive readership.
Become an Affiliate
Affiliate programs are another excellent way to monetize your blog, although, as before they do not pay high sums of money – unless of course your selling high-end goods. There are many affiliate programs to choose from, but it’s best to stick to products relevant to your niche. Readers can be put off by shameless profiteering. Instead, check around for companies and brands you write about anyway and see if they offer affiliate partnerships. Every time a reader clicks a link and buys a product, you’ll get a reward.
Direct Mail Marketing
Advertising isn’t the only way to earn money from your blog, which is good news since many bloggers like to keep their website free of Ads. Whatever your niche is you should have something to offer, perhaps consulting services, marketing services, or tutorials. Reach out to some of your most loyal followers to see if they want to benefit from a paid service. Direct mail marketing, using variable data direct mail, is an excellent way to inform loyal readers of your paid services reliably.
Make Your Blog the Shop Window
You might have started off with a blog on a subject you are passionate about, over time, however, it will have become more about the projects you’re working on. If you’re a writer, for instance, you may be working on a book while also blogging. You can be sure your blog readers will also want to read your book so promote it regularly and engage people with other aspects of your livelihood.
Learn Search Engine Optimization
SEO is the way that bloggers businesses and brands increase their readership. It’s done by working with the search engine algorithm to make your corner of the internet easier to find for relevant audiences. More readers can mean more income, especially if you’re running ads on your site, so learn the best practices of SEO to raise your game. Typically, these include blogging regularly and at consistent times of the day and week, as well as creating relevant links.