If you would like to get things done faster and look more professional in your small business, you will need to make sure that you are able to focus on the issues that will help you manage your small operation the way large ones are run. Pay attention to productivity, efficiency and speed, and implement some software solutions that will help you manage your workflow better and engage with your clients. Below you will find a few tips on how to get started.
No matter which industry you are working in, it is important that you create a professional image about your company, even if it is only a one-man band. You can get a virtual office address with all the services you need, so you can appear to be a legitimate business. You can visit yourvirtualofficelondon.co.uk to find the right postcode for your business and your location. You can get a serviced office address, or simply get a post box that will give you a physical address that will raise your prestige.
Image via Pixabay
Are you constantly getting distracted by client calls, and never get anything done? You might have to take a look at your time management and make sure you are using your resources as effectively as possible. You can get a virtual assistant to answer your calls whenever you are not available or are working on customers’ orders, your strategy, or marketing plans. You might even get an answer machine that will automate your sales process and allow you to call customers back at the end of the day.
Invest In a CRM
If you simply cannot handle the workflow, but are not ready to take on people and expand, you will need to make your workflow and customer service more effective. Investing in a customer relationship management system will help you stay in touch with your prospects and allow you to keep an eye on your call and meeting schedules. Missing meetings and not calling people back looks very unprofessional, and your clients and leads are likely to leave you if you are not able to serve them there and then.
You can also take advantage of cloud computing if you would like to improve your reputation and collaborate with your team or customers remotely. You will not only save time and money on commuting to meetings, but you can also make your sales and delivery processes faster. This will result in higher customer retention and satisfaction, so you don’t have to invest in marketing more than necessary.
You need to find a way to stand out from the crowd and create a strong brand image and message that triggers positive associations. You will need to identify your unique selling proposition and communicate it through all the channels available to you. From social media to post and your site, you need to develop consistent brand messages that your target market can relate to and will respond to.
Image via Flickr
In case you simply cannot deal with all the admin tasks in your business and would like to create a sustainable growth plan, it is important that you get some help. Virtual assistants are a great alternative to employing someone full time, and they can look after your bookkeeping, your customer follow-ups, your email, and can even send out quotes and proposals to leads. Choose a person who has experience in your industry and understands your business as well as you do. This will help you focus on the things that really matter in your business, instead of the ones that take up the most time.
Stationary and Corporate Gifts
If you would like companies and big clients to take you seriously, it is crucial that you brand yourself through your stationary and your corporate gifts. You can order pens for pennies, or hand out notebooks to your most valuable clients, so they remember you when they have a problem you can solve. Get a professionally designed logo and display it on every email you send out, on your site, and your promotional materials.
If you would like to appear as professional as possible, it is crucial that you focus on your brand’s unique features and maintain your reputation, Virtual offices and assistants will help you get more done and improve your credibility. Outsource the lower level jobs, so you can focus on your sustainable growth strategy. Make the most out of cloud computing and get more done in less time.